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Ontario’s CAs invite students to “Rule the Tube”

Video competition theme: “Why being a Chartered Accountant Rocks”


TORONTO, OCTOBER 5, 2011 – Ontario university and high school students are being given a chance to bring out their inner video auteur – whether it’s Christopher Nolan serious, Will Ferrell funny or Andy Samberg silly – in the second annual Rule the Tube CA video competition. The theme is “Why being a Chartered Accountant rocks” and the winning entry will get $1,500 in addition to the obvious fame and glory.

“As part of our overall Rule the World campaign for prospective future CAs, we’re giving students a chance to show-off their video-making skills and compete for cash,” said Mona Ghiami, Director, Career Information with the Institute of Chartered Accountants of Ontario. “Last year’s entries were great and it’ll be fun to see if this year’s crop can top them. We’re looking forward to getting some great entries.”

To enter the contest, students must join the high school or university ambassador program by visiting http://www.guidetorulingtheworld.ca/Join/Membership.aspx . They need to then write, rehearse and shoot their original video, which can be no longer than two minutes and 30 seconds.

The completed video must be posted on YouTube and submitted to the Institute at rulethetube@icao.on.ca  no later than Friday, November 4 at 11:59 p.m. Complete contest details and a sample video, developed to inspire and amuse potential entrants, can be found at www.guidetorulingtheworld.ca/RuleTheTube.                                                                                               

A big part of the contest is based on how well people promote their video. The more views, likes and positive ratings received on YouTube, the better, although negative ratings and comments will not be counted.

Finalists will be selected by Institute judges and will be contacted on Friday, November 11, with the videos then posted to www.guidetorulingtheworld.ca/RuleTheTube. People will be invited to vote for their favourite video with the winner announced Friday, November 25. Aside from $1,500 for the winner, each of the other finalists will receive $200.

The Rule the Tube video competition – just one more reason why Chartered Accountants rock.

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About the Institute of Chartered Accountants of Ontario:
The Institute of Chartered Accountants of Ontario is the qualifying and regulatory body of Ontario’s 35,000 Chartered Accountants and 5,000 CA students. Since 1879, the Institute has protected the public interest through the CA profession’s internationally recognized standards of qualification and the enforcement of its rules of professional conduct. Chartered Accountants are the professionals Canada’s business leaders trust to help make the financial, strategic and leadership decisions that matter. The Institute’s website is: www.icao.on.ca and the student website is www.guidetorulingtheworld.ca.


For more information, please contact:
Perry Jensen
The Institute of Chartered Accountants of Ontario
416-969-4271 or 1-800-387-0735 ext. 271
pjensen@icao.on.ca